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The Silent Weapon in Business: The Real Danger of Secret Recordings

Author: Mario Bekes

Introduction It goes without saying that information is the most valuable commodity in business. Markets fluctuate not only based on products or services, but also on the knowledge of what, when, and about whom. Competitive advantage today is no longer just innovation—it is insight into behaviour, thinking, weaknesses, and private... View Article


The Ego Trap: How Scams Work by Turning Us Against Ourselves

Author: Mario Bekes

Introduction There are moments in my life when I find myself unable to explain why I still feel the pull of commercials, promotions, and marketing—online or on television—even when I know that what is being shown is misleading or false. I am fully aware that believing in these narratives can... View Article


The Bestseller Illusion: How Publishing Scams Manufacture Authority and Exploit Ego

Author: Mario Bekes

Introduction I remember primary school clearly. I vividly recall the mandatory reading lists. The endless exercises involved analyzing themes, metaphors, hidden meanings, and the author’s intent. I disliked reading intensely.  Writers, in my young mind, were bohemian figures—unhappy in love, drinking too much, scribbling by candlelight. Then something changed. Suddenly,... View Article